OpenAI covertly turned ChatGPT into an advertising tool this year. Here's how it works.

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Best Buy Ads held its first advertising technology event on Tuesday, showcasing new ad media and creative services, and announcing expanded partnerships and future offerings. The National Football ...

Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Greatness exists in risky concepts, reimagining the past, and starting conversations rather than following them. Our Creative 100 Hall of Fame honors creatives whose work transformed entire categories ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...