GEO Platform Shutdown: Reevaluating AI Search Strategy and Brand ...
Nov 7, 2025 · Benjamin Houy shuttered his Lorelight platform on November 3, 2025, declaring that most brands don't need specialized generative engine optimization (GEO) tools to track AI search visibility …
5 Critical GEO Mistakes That Hurt Your Brand on ChatGPT & Google AI Search
2 days ago · Discover why most GEO optimization strategies fail in AI search engines like ChatGPT. Learn how to avoid 5 common mistakes, choose the right service providers, and implement effective …
Report: GEO Without Reputation Safeguards Turns Visibility Into Risk
Sep 8, 2025 · Summary This post explains why Generative Engine Optimization cannot be measured on visibility alone. It highlights findings from NewsGuard showing that AI models now repeat false claims …
How to Improve Small Business AI Search Visibility with GEO
4 days ago · Stay visible in the era of AI searches with generative engine optimization (GEO), the key to improving and assessing your brand's presence in generative AI-powered search results.
GEO Platform Shutdown Ignites Industry Debate on AI Search Optimization
Nov 4, 2025 · GEO platform shutdown ignites industry debate on AI search optimization, raising questions about data access, transparency, and evolving SEO strategies.
Generative Engine Optimization in Crisis Planning
Nov 11, 2025 · GEO focuses on optimizing content specifically for AI search engines, generative engines, and answer engines, ensuring that when users submit natural language queries, the AI …
Handling Misinformation in AI-Generated Summaries
AI systems can produce: These errors aren’t just embarrassing — they can damage brand trust, distort public perception, and mislead customers. Handling misinformation in AI-generated summaries is …
Generative Engine Optimization (GEO): The Complete Guide to …
4 days ago · Generative Engine Optimization (GEO) is the practice of improving your content’s visibility and attribution inside AI-generated responses produced by generative “answer engines.”
8 GEO Strategies For Boosting AI Visibility in 2025 - Search Engine …
Sep 4, 2025 · Discover effective ways to boost search visibility with GEO and ensure your brand appears in AI search results. This post was sponsored by Writesonic. The opinions expressed in this …
What is GEO, and what does it mean for reputation management?
Sep 11, 2025 · GEO represents the natural evolution of Search Engine Optimization (SEO) in an AI-driven world. SEO’s goal is similar to GEO’s: to show up where consumers are looking for you and …